We have 4 packages for ongoing management of Google Ads – Basic, Standard, Premium and Ultimate.
Basic management would be adding/removing search terms from your existing campaign and adjusting budgets with basic monthly reporting.
Standard management would include the items in the basic package plus do A/B testing of ads, adding new ad groups to your existing campaign(s), duplicate existing campaigns with tweaks and basic monthly reporting.
Premium management would include the items in the standard package plus give you the ability to add brand new campaigns per month (with appropriate background research), optimise your website to ensure its up to date/faster, and a basic monthly reporting.
Ultimate management would include the stuff in the premium package plus give you the ability to add UNLIMITED campaigns per month, helping write/upload one blog per month, weekly website backups (if website is compatible e.g. wordpress), regular maintenance (e.g. update all plugins, theme, etc), website changes (e.g. install new plugins, add content, integrate booking systems, change menus, etc) and basic monthly reporting.
In 2020 we will be introducing add-on services to these monthly packages such as SEO and long term monitoring where we can use your clinic data and our Google data to predict events/trends (e.g. months with bigger search impressions, cost of keywords increasing/decreasing, etc). These will help us ensure you are getting the most bang for your buck.