Do’s and Dont’s of Social Media for your physiotherapy practice
Social media has almost become an integral part of our lives both personally and professionally. An increasing amount of businesses, including physiotherapy practices, utilise social media as a key tool in their marketing strategy. With free sign up, low cost for advertising and scope to reach a large audience it does sound like a…
4 tips to help protect your practice online
With so many competing issues to consider in business, it’s tempting to dismiss the threat of cyber security. After all, surely those with malicious intent would rather target big businesses, not physiotherapists? Unfortunately, that’s not always the case, partly because small business can be more likely to have inadequate security and therefore be…
My first Costco experience – business lessons learned from a customer’s perspective
So today my wife, son and I experienced a first – our first trip to Costco. I have known about the Costco in my area for some time, but never taken the plunge. Mainly because you needed to be a member to be able to buy anything there, and I admit this did initially…
Got an hour to spend where you want to learn heaps about business?
got an hour to spare? Learn heaps in my conversation with 21st Century Physio Podcast host Stephen King 21st Century Physio Podcast Podcast Learn More 21st Century Physio Podcast Yesterday at 11:00am In Episode 003 of the 21st Century Physio Podcast by MAT, Steve is joined by the Ultimate Physio, Nicholas Schuster. Nick is a clinic owner just…
A recruitment tale
Got an interesting story for you today, based around recruitment and my interactions with a recruitment agency. After much searching for my “unicorn” physio ( a female musc and womens health physio who lives within 20 mins of my clinic) I decided to try my hand and the dark side and contact a recruiter.…
10 reasons why you need to develop your people
I can’t think of a profession where it is more important to develop your team than the private practice physiotherapy industry. I will give you my 10 reasons why: 1. Let’s consider the model of our industry. Our Australian health system is hurtling towards the USA model of “user pays”. The amount of…
The future of Physiotherapy in private practice
I wanted to write a post about the things that excite me about the future of the private practice physio profession in Australia, both now and over the next few years. Multiple contributing factors are coming together to help us build an era of prosperity for our profession, and help the population of our…
Physio business coaches – am I really any different?
So how am I different from all of the other Physio business coaches? Early in my business career I was coached by some of Australia’s best and most prominent physio business coaches. Most of the physio business coaches in Australia focus on 2 things – marketing, and systems. These are generally the…
The good old New Year’s Resolution – why some people achieve them and some people don’t
Ah, this time of year. Brings out all the clichés in the world. Have you seen all of the Facebook memes with thousands of people flocking to the gym, the gym owners must be licking their lips. The art of the new year’s resolution. I hate it. Some typical new years’ resolutions:…
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